80/20 Marketing...the only marketing publication dedicated exclusively to credit unions!

You’re familiar, no doubt, with the 80/20 Principle… 20% of your actions generate 80% of your results.

If your credit union is typical, the 80/20 Principle is alive and well.

Which means that all those other things you’re doing to market your credit union—the other 80% of your actions—are of little or no value. They may even be counterproductive, wasting your time, money and effort.

But the problem is, how do you know:

• Which actions are highly effective, so you can do more of them?
• Which actions are of little or no value, so you can stop doing them?

Introducing…
The 80/20 Marketing Newsletter
—to help you make your credit union
much more successful!

Published, printed and mailed to you each month, 80/20 Marketing is guaranteed to help you—and your colleagues—in a variety of ways.

As you’ll see when you become a subscriber, it’s a unique, very helpful, how-to-do-it newsletter written especially for credit union marketing people: executives, newsletter editors and writers, advertising and PR people, graphic designers, webmasters, assistants, and anyone else in your credit union who wants to attract more members, retain more members, and increase the number and size of your credit union’s transactions.

As its name implies, 80/20 Marketing can help you identify and do more of what works, and help you stop wasting time, money and effort on what doesn’t work.

It’s like a mini-course in credit union marketing, but without homework, tests or grades. And there are no pre-requisites. No matter how much or how little training or experience you may have had in any type of marketing, reader-friendly 80/20 Marketing can help you.
Each 4-page issue is packed with useful information—ideas, explanations, tips, strategies, techniques, Q&As, and much more. No ads. No personnel announcements. No space-wasting fluff. Just practical, proven, easy-to-understand information you can put to immediate use, to help make your credit union (and yourself) more successful.

Every issue is different, of course, but here are some
of the general topics 80/20 Marketing focuses on…

 

• Marketing formats you can use—direct mail, newspaper ads, radio spots, the Internet, posters, signs, publicity, inserts, etc.—and how to use them more effectively.
• How to set marketing goals, take action, track response and analyze results.
• How to design, write, publish and distribute your newsletter the professional way.
• Simple ways to make your newspaper or magazine ads more effective, at no extra cost.
• How to attract more members (and prospective members) to your website, more often.
• Ways to encourage your members to promote their credit union to people they know.
• What to say, and what not to say, in your advertising and promotional literature.
• How to fight back against larger competitors with bigger marketing budgets.
• How to get members to look to the credit union when they need financial services.
• Where to find marketing experts to help you on an affordable, freelance basis.
• How to find top-notch but low-cost editorial content for your newsletter or website.
…and much more!

There’s a lot more I can tell you about 80/20 Marketing and what’s planned for future issues. But why not see for yourself…without risking even a penny.

A one-year subscription— with a brand new, printed (not e-mailed) issue sent to you every single month—is only $199, including postage and handling! Average it out, and you’ll find that it’s less than $4 a week!

A petty cash price for a unique and powerful marketing aid that can help you make your credit union far more successful than ever before!

So why not subscribe online today. Then, just as soon as the next issue is published, we’ll mail it to you. Read it. Pass it along to your colleagues. Use any or all of the marketing strategies and techniques revealed in its pages. Then save it for future reference.

I guarantee you’ll love it. But what if you don’t? No problem! Simply let us know within 15 days of receipt—just say “Cancel my subscription”—and you’ll receive a full and prompt refund (or full credit if you charged it) of the subscription price, no questions asked.

To Your Marketing Success,

Laura M. Enock
Publisher

Subscribing to 80/20 Marketing is extremely effective, low-cost way to make your credit union more successful!
Subscribe Today!

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