We all talk about marketing, but do you know what REALLY works? What worked for credit unions before? What if you could speak to credit union marketers around the country and get ideas from them THAT MET OR EXCEEDED their marketing goals?

Dear Credit Union Marketer,

Is there a single resource where case studies of successful credit union marketing campaigns are listed and analyzed?

The bad news is, no.

The good news is.. there will be soon!

Recently, CUVA began the enormous project of compiling a report that includes real life, case studies of marketing initiatives in credit unions that produced successful results . Not award winning marketing initiatives. Not fun, flashy, marketing campaigns. But marketing efforts that met-or exceeded-the goals they were meant to achieve.

You and I both know that credit union marketing budgets are often limited. As a credit union marketer, you have the exciting challenge of maximizing every marketing dollar to make it work hard for you. And that's quite a challenge.

But by understanding what works, by studying the past successes of other credit unions, you'll be more likely to conduct a successful campaign.

" Case Studies of Real-Life, Successful Credit Union Marketing " is a report, but referencing it is almost like taking a course in credit union marketing, but without homework, tests or grades.

The report is scheduled for release on December 3, 2007, and will be available at the price of $249. However, if your credit union submits information about your own successful campaign, you'll get the full report at no cost!

If you've had exceptional success with more than one campaign, you'll get multiple free copies of the report; one for each campaign you submit!

Participating is easy. Simply send a description of the marketing strategy that met or exceeded your goals to:

info@cuva.us or mail a hard copy to:

CUVA
6 Branchwood Drive
Lakewood, NJ 08701

Include your name, credit union name, your position, what you were marketing, background information, details of the campaign and, of course, the results.

Categories include PR, Direct Mail, Postcards, New Member Campaigns, Auto Loan Campaigns, Real Estate Lending, and Miscellaneous.

I'm looking forward to hearing about YOUR success,

Laura.